Agency Work

The Real Deal

Problem: Baskin-Robbins needed to introduce its new real-fruit smoothies,
in a product-focused way while still seizing the yay.

Solution: Combine bold visuals with refreshing language to show people that
a new, real fruit smoothie can be a pick-me-up for when life gets real.

Agency: 22Squared
Director: Matt Morgan
GCD: Rocío Alvarado
ACD/AD: Sara Lowe
ACD/CW: Sheska Ocasio
Junior CW: Layla Soboh
Junior AD: Tomia Teague