Here lie all scripts that died.

A bad student commercial can kill a great idea. -College Professor

Now We’re Talking™

Philips Hue gives people the ability to adjust lights in their homes through voice commands. With this campaign, we took this aspect and applied it to real-life situations. By simply using commands associated with Philips Hue, people now have the ability to adjust more than just lights.

WORK

Open shot of the camera panning around the corner to an open office door. As the camera continues to pan, we hear someone yelling.

Boss: You didn’t follow the proper orders and now corporate is on my-

Employee: Sir, I tried to explain that this situation was different and I-

The boss begins to flail their arms.

Boss: You shouldn’t interrupt me while-

The camera blurs on the boss speaking. The audio shifts and the boss goes from speaking clearly to sounds of murmurs. We see that the employee has tuned their boss out and takes a deep breath.

Employee: “Off.”

The boss suddenly disappears from view.

Cut to product end-card.

Descriptor: Philips Hue with voice command.

AVO/SUPER: Now We’re Talking™

HOME

Open shot of kids laughing and screaming while running around the living room. The mother is walking in.

Mother: Hey! You all need to quiet down!

Kid 1: NO!

Kid 1 starts blowing a raspberry.

Mother: Turn-down by 50%.

The blowing air sound becomes almost faint and Kid 1 is confused as to why the sound is not coming out as loud.