Student Work

The Power of Gentle™

2022 Silver ADDY

Problem: Being given their old clothes upon release can be hard for newly freed citizens as they symbolize their
old life and dampen confidence while reentering society.

Solution: Help build confidence. Woolite’s Fresh Start Initiative offers much needed support to newly released
persons as they begin the next phase of their life.

CW: Erin Brown
AD: Tomia Teague